Monday, March 29, 2010

Getting close to LAUNCH


Have you ever worked on a project for more than 2 years, and then seen it come to fruition? There's nothing quite like that feeling. I'm in the middle of that right now with the new KidsOutAndAbout.com site design and platform. It's scheduled to be launched at the end of April, and I think we're going to make the deadline.

The first 19 months of effort on this 28-month effort had to be abandoned. I went down the wrong path, and wasted a couple of tens of thousands of dollars. I bought the wrong software platform, "worked" with people who couldn't care less and didn't really listen to what I needed, outsourced some of the custom work to India because I couldn't afford it here, went to a seminar in New Hampshire... and got nowhere. That system was really meant for people who had an IT staff.

But last summer, the company that hosts my current site was reorganizing at just the time I needed to switch directions, and offered me the opportunity to hire them to build the site from scratch, in an open-source software platform called Drupal. I have worked with these people for about 8 years. I always liked working with them, but it took a little bit of oomph for me to jettison all that I'd invested in the other project. As soon as I made the decision, I felt that warm glow of relief that told me I'd done the right thing.

This definitely ranks among the best business decisions I've ever made. Planning was in the fall, programming started in earnest in December. I worked like heck at my regular consulting business for the second part of last year and the last several months so that I could put all I made back into this software development. And I am working like heck nowadays with what they've already put into the site, making the content ready for launch. I'm thinking April 28.

We're actually farther along than I thought we'd be at this point. The programming team has taken my ideas and my general logic and made it into so much more than I ever envisioned. Not only will I be able to extend KOA to other cities and manage it all here from Rochester, but it will let me make money almost without trying. Organizations that post their activities or resources to KOA will be easily led through how to upgrade their free listings with graphics, logos, mission statements, Facebook and Twitter links... and they'll be able to see these enhanced listings. They can design their enhancements, play around with them, then if they want that to be what everyone sees, they just CLICK to purchase that enhanced listing through PayPal/credit card, for basically pocket change per month.

I've never before worked with a small, dedicated team of brilliant people who all work fabulously together and will put their brains toward creating something that will really succeed, much less something that I designed. I've always worked alone. Since being burned about a decade ago, I've always thought it was best to work alone. But this...this is an amazing experience. For example, last week, one of the programmers suggested a small alteration that will end up saving me tons of time and reduce the amount we'd have to spend on sales efforts. It will make it much more obvious to the organizations how they can enhance their listings, without needing to get the KOA admins involved at all.

I'd almost pay all of the money I'm paying them for this sort of experience alone, even if it doesn't end up making any money. But it will. Look out, America. First Rochester, then (later this year if all seems to be working well) Buffalo and Albany, then moving onward and outward. There are some great folks I've been talking with casually who are interested in serving as editors, and this excites me. It's an entirely new model for web sites... not just a calendar of events, but a richly guided tour that celebrates the great stuff in each community, that promotes cultural literacy, that gives parents easy access to the tools to help their kids learn to think.

And makes me rich? Maybe. That'd be nice. (Anyway for me, "rich" is probably a lot less than what other people would call rich.) More important, it will be a real positive mark on the world. And, it will be a LOT of fun to manage.

The girls think I have the best job in the world. I do. And I think it's only going to get better.

Saturday, March 27, 2010

David's WSJ letter to the editor

David has a letter to the editor in today's Wall Street Journal, responding to Chester Finn's op-ed last week advocating Saturday school and a lengthier school year. Finn is a former assistant secretary at the Department of Education.

Here is the original article.

Monday, March 22, 2010

Outlook for Monday: Death and taxes a certainty

My broker was depressed on Friday, called me, and advised me to reduce the percentage I have in the market because he was convinced this travesty would happen.

I drank too much champagne last night so I would have to go to bed early and be unaware of it all.

Now I'm up.

Now I have to finish doing my taxes.

If you have something to the cheer me up, now's the time, bring it on.

Thursday, March 18, 2010

Ode to Joy

The piece, planned in advance was "Ode to Joy." It really was.



Henry, Madison, Max, and Ella

Friday, March 12, 2010

Photos

Today, we went and had "photos with the bunnies," which we did five years ago. I wrote an article about it. Because the photographer does this every year and when I link to it I get a fair number of hits, I thought it would be a good idea to update the article and take the kids this year. The kids get to play with live, snuggly bunnies while being photographed.

The photographer was a little late today, so while Madison was getting changed, I took some very-amateur photos of Ella fooling around on the set -- sans live bunnies, of course. Wish I could have gotten some of Madison, but the photographer showed up before she was finished getting dressed.




Here's a nice photo of Madison with me on the couch:

Wednesday, March 10, 2010

Quick video: Ella's Birthday of the Day memorization

Yesterday's Birthday of the Day was Gustav Stickley. This is the way Ella chose to memorize her facts. Chock full of personality, that Ella.

Monday, March 08, 2010

Finally, the Penn degree means something

Over the weekend I was doing some research on the literary agent who had just requested the full MS of The Frontier Team, and found out that he went to Penn at the same time I did. I went back and forth over whether I should contact him again and tell him that. I finally decided to do it, and 10 minutes after I sent that email I got this back:
Wow, I wonder if we were in any classes together--­I was English/creative writing and took 19 classes, and grew to have a pretty intense love/hate relationship with Bennett Hall (which I understand has been completely renovated and even has air conditioning now!)…

I look forward to reading your book.

Best,

Josh

To some people, though not to me (wouldn't do it again), it means a lot to have gone to Penn. That's what made me come down on the side of sending the agent a short email to that effect, even at the risk of it seeming that I was bugging him (agents hate to be bugged). So, it was the right decision! My fingers are crossed, although not too tightly because then I couldn't type.

Sunday, March 07, 2010

Then something went... BUMP

I have been so busy working on the latest release of KidsOutAndAbout.com, and keeping up the current KOA, and homeschooling, and whatnot, that it would have been tempting to lay aside my fiction projects, both the writing of the new book called Food Fights, and the marketing of my Frontier Team manuscript to agents.

I had been discouraged by the Summer of Rejection 2009, and had done what I thought was the sensible thing (and it was): I essentially laid aside the Frontier Team, stopped working on Book 2 because the agents who had seen the project hadn't been interested, and turned my energy to a new book, a project I love. Here is the one-line summary of that book: Food Fights: An Organic Revolution, about a girl’s War for Dietary Independence from her father’s food fad obsessions. The book is much more hip than the Frontier Team. I had been told by the Hip Agents I talked with that the Frontier Team was "too wholesome" for their lists. Well, this one is anything but wholesome... it actually promotes rebellion. I am enjoying the writing immensely, when I can get to it.

Anyhow, when the New Year turned, I realized that just because I wasn't working on the Frontier Team any more, and just because my new project would be so much more appealing to agents, didn't mean that I shouldn't keep, at least casually, trying to pursue agents for the Frontier Team. So I had lackadaisically been sending out queries, a couple every few weeks.

Well, a query that I sent out the second week of February just paid off: An agent from an old New York firm had read the first five pages and was interested in reading the full manuscript! Now, I had had fulls requested before, but only from agents I'd met in person, none from someone who had actually read the beginning and wanted more. So it looks promising, at least more promising than the rest. The agent's turnaround time is 8 weeks. If it takes that long for him to get back to me, it's likely that I'll have the Food Fights first draft ready by the time he is done.

This means that if life weren't busy enough, I'm now working head-down full-speed-ahead on the Food Fights manuscript... there is a conference in May that I want to attend in Boston if I don't hear back from this agent soon, and it would need to be ready by then. Last night I worked really hard and finished the outline, which is kind of complicated because each chapter title is an event in or aspect of the American Revolution, and metaphorically corresponds to the events in that chapter in the book. (Examples of chapter titles: 1. Lexington 2. Concord 3. The Olive Branch Petition 4. Common Sense 5. Declaration of Independence 6. Battle of Brooklyn 7. Crossing the Delaware ... all the way through Chapter 16, Treaty of Paris.)

So, I'll try to keep up here, especially about stuff the girls are doing, but I'm likely to be in Push Through and Ahead mode for the next couple of months.

And, frankly, any encouraging words would be welcome. What I'm trying to accomplish in the Food Fights book is kind of daunting. It's really ambitious. All kinds of themes and messages are being woven together while I'm keeping the pace and plot fast and the characters engaging... it's the kind of book that I hope kids will find something different in each time they read it. The kind that I'd like sixth grade teachers to assign as book report books because there's just so many nuggets of gold in there. The kind that speaks to both kids and adults and makes them think at the same time as enjoying the characters. The kind that wins the Newbery.

While I am hoping that the plan works, I am not positive it will. So I'm just focused on getting that Perfect First Draft done. (As Anne LaMott says, "Every first draft is a Perfect First Draft.) I have discovered that it's really easy to have my fiction writing enthusiasm squashed, especially when there are all kinds of other things I have to work on. Right now I need cheerleaders rather than skeptics. I love to edit, and I'm sure the second draft will be very different from the first draft, once I see how it all hangs together. But if I lose momentum, I won't have the first draft at all.
Momentum = mass times velocity

Hmmmm. Well, that gives me no insight at all. I'd hoped it would, but it didn't. I had to type it out first and see it there, and then know that I must edit it out.
Momentum = mass times velocity

See? The first draft is a Perfect First Draft. I'll never know how to edit if I don't get it on the page first.

Wish me luck.