http://www.democratandchronicle.com/apps/pbcs.dll/article?AID=/20080604/BUSINESS/806040359
Playland franchise considers Greece, East Rochester
A company that has 170 play centers around the country is looking at two locations in the Rochester area for its newest franchise. Pump It Up officials say they have their eyes on East Rochester and Greece for their inflatable-filled playlands.
The two suburbs have the right demographics and logistics for Pump It Up arenas: "a certain level of income, lots of young kids," said Gordon Keil, CEO of Pump It Up. He spoke by phone from company headquarters in the Chicago area.
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The more the merrier, suggested Debra Ross, operator of the Kids Out and About's Web site, which lists activities for families with children, including indoor arenas and birthday party locations.
"There is no question that here in Rochester, the market is ripe for just these kinds of venues," Ross said. "As wonderful as our children's museums are and as enticing as Chuck E Cheese is for kids, families crave variety. And competition begets innovation, so everyone benefits."
Of course, they didn't print KidsOutAndAbout.com correctly, but I'll take it.
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